Volcom wants to send you to Hawaii. Cause the surf's up dude.
To promote its Pipeline Pro surf competition, Volcom is using Culture Jam’s revolutionary CMS program, PromoJam, to create a viral buzz around the event. Fans are directed to Volcom’s Pipeline Pro Twitter Contest page where they can tweet for a download of Volcom’s ‘BS!‘ movie, gain access to a live webcast of the competition, and a chance to win a trip to next year’s Pipeline Pro (um, in HAWAII, dudes!!), along with other great prizes. Tweet to win, friends. [Full disclosure - I work for Culture Jam. So no, I can't win the trip. But you can!]