Friday, January 08, 2010

Design Dish: Video killed the print ad. Dior goes viral with Marion Cotillard.

A few years back, Nicole Kidman starred in a dramatic short film that passed as Chanel No. 5's TV ad campaign. Pop star Britney Spears is hocking Candies' ugly mules on the side now. And Beyonce sang about upgrading to Direct TV service in a recent ad. These days, celebs are taking money for pretty much any and all endorsements. And brands are getting savvier with their ad dollars, employing big names to sell their stuff and taking their campaigns to the web where consumers can spread their gospel for them.

Dior is the latest brand to channel major Hollywood star power to move large leather bags. And the star is Marion Cotillard, the young actress who's been winning hearts and Oscars in Tinseltown lately. Cotillard is not a new ambassador for Dior. She has already appeared in shorts on, with an upcoming installment directed by David Lynch, and in print ads. But now the brand will take it next level with the making of a music video. Franz Ferdinand penned the music and lyrics, giving the project music cred.

The video will go public on January 14th. Watch for it floating around Cyberspace somewhere.

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