I thought auto dollars were gone with the crash and burn of the industry earlier this year. Apparently not completely. KIA, of all brands, is clearly spending big in order to align itself with the cool, musically minded young city-dwellers of America with a [quite frankly] awesome event. Behold the KIA Soul Collective Tour. With music, art and design peppered throughout the weekend, the climax of the event is a Silversun Pickups concert on Sunday night. The way to score the golden tickets to an otherwise free and open-to-the-public weekend? A KIA test drive of course. *
Be sure to reap the musical benefits of KIA's marketing dollars while they last...
The Kia Soul Collective
November 6 – 8
1050 N. Orange Drive
Hollywood, CA 90038
* Test drives start on Friday, November 6 at Noon and run from Noon to 8 PM on Friday, Saturday and Sunday, so come on down and check out how we roll. Tickets are given away on a first come, first serve basis.