Food Find: Yogurtland (with a splash of Japanese design culture)

For those of you who aren't yet familiar with Yogurtland, it's like a Pinkberry 2.0 for Americans who prefer a shot of sugar with their tart frozen yogurt. Amongst the celebrated Angelenos who heart the fro yo chain include Lauren Conrad, Lindsay Lohan, and now, well, me. I didn't get it before. You make your own dessert. You put on your own toppings. Great. There's a frozen yogurt machine in the cafeteria. I can deal without Yogurtland...I thought.

Turns out that Yogurtland takes making your own dessert to new levels of awesome with yogurt flavors like Peanut Butter, Pumpkin Pie, NY Cheesecake, and Double Cookies & Cream. Toppings range from the healthy (I opted for fruit on today's adventure) to the decadent (cookie dough, Heath bar, and the list goes on).

 

And as an added bonus, tokidoki, the colorful Japanese design house [brought to the US via an Italian] is in stores right now to brighten up the already cheery yogurt experience. Cause everyone likes colorfully creepy bears, cats and kids with their non-fat frozen yogurt.

The busiest location I've passed by is on La Brea. For a quicker, quieter Yogurtland experience, try the Downtown spot.

Yogurtland - Little Tokyo
1670 South Central Avenue
Los Angeles, CA 90012