OK Go has earned and impressed fans with their creative music vids since day one (you surely remember their treadmill video?). And though the viral nature of their distribution was recently threatened by the band's label, EMI (you can read the band's response to the label's restrictions here), they're still plugging away. They premiered their latest video of single 'This Too Shall Pass' via YouTube yesterday. It's embeddable (thank you EMI!). And it's a-flipping-mazing.
Imagine my childhood fave game Mouse Trap. But awesomer and lifesize.
Directed by James Frost, OK Go and Syyn Labs.
And hey Angelenos--OK Go will be hosting a fundraiser concert on March 5th at LACMA. Get tickets. Support art, good music, and LA hipsters.