dumbed down lower priced lines for Target don’t exactly keep true to their collections’ original quality, style, or cuts (did we mention quality?). When we learned that the UK’s very own Liberty will be debuting a line for Target, however, we held hope. Founded in 1875 by one Arthur Lasenby Liberty, Liberty is known for its patterns and craftsmanship. And, thank the masstige god, Liberty of London for Target does not completely lose its identity in its collection of fashion, home and novelty items. Target is currently showing a preview and video on its website and even hosting a quiz app on Facebook where users can match their personality to a pattern. We can’t wait to see the full collection though–somehow we anticipate that we’ll be pleasantly surprised.
And don't be surprised if you see me riding around on a Liberty patterned bicycle some time very soon.
[This post originally appeared on http://curated.culturejam.com.]