Monday, March 29, 2010

Laundry! blurs the lines between art and ad.

In a world that is looking more and more like a giant billboard for advertising messages, we prefer at least when the advertising is artfully executed. If you're going to sell us widgets, sell them to us with an ad that we want to frame after, a video that we want to share with friends, a campaign that inspires our creativity, not just our wallets.

Working with brands to do just that is Laundry! Helmed by artists and Creative Directors Tony Liu and PJ Richardson, Laundry! gets its kicks by 'making it right and making it rad.' Never has a more respectable company motto been spoken. The studio has worked on the animation and illustration in music videos for the likes of Kanye West, The Strokes, and Duffie, commercials for brands including VEVO, Doublemint, Honda, and SONY, and has created graphics for Mountain Dew, The Cool Kids, Nike and others.

Check out the music vid for artist Uffie (watch for the incredible design and animation created by Laundry!)...

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