In 1961, Reuben and Rose Mattus, a couple of Polish immigrants, opened Häagen-Dazs in the Bronx with just three flavors--vanilla, chocolate and coffee (where was strawberry? we know!). Fifty years later, the brand has grown to huge, icy proportions with franchises throughout the world and pints of ice cream in every freezer case of every supermarket in the nation.
Some little known facts about the decadent ice cream brand America loves...
- Reuben actually started the frozen treat business from a horse drawn wagon. How rustic!
- The name, Häagen-Dazs, doesn't actually mean anything! It's made to look Scandinavian to us Americans, but the words are made up. Marketing at it's finest.
- Häagen-Dazs is making efforts to help the honey bees, which are (we hope you know) disappearing at a frightening rate.
- In honor of its 50th birthday, Häagen-Dazs is celebrating tomorrow, May 18th, from 4 - 8 pm with free scoops of the original 3 flavors at many of its locations. So don't be shy. Go help them celebrate with a complimentary scoop...on them. (The Häagen-Dazs at the Beverly Center is just one of many participating locations.)