My friend introduced me today to a wonky new invention from RJ Reynolds, the evil mastermind behind some of America's favorite cigarette brands. As a non-smoker, I suppose I've fallen behind in the tobacco industry's exciting new product launches, as Camel Crush is apparently not new. It's brand spanking new to me however and let me just say 'wow.' I didn't think that smokers were looking for innovaton in their ciagarettes--I assumed that for the truly addicted, the nicotine was the catch. But for the smoker who likes a little gadget action with his blackening lung, Camel Crush offers the 'ooh' and 'ah' factor he's seeking. The filter houses a tiny ball, containing menthol on demand. When you're ready to turn your stick to spearmint, you just crush (hence the name) the end of your fag.
I personally think mint belongs in toothpaste and chewing gum, but for those who like to include mint everywhere that it does not belong (i.e. - chocolate, ice cream and cigarettes), I suppose Camel Crush is a little slice of do-it-yourself minty heaven. Menthol smokers, rejoice.
P.S. In trying to find out more about Camel Crush, I visited the Camel website. This site has better security than LAX. Not wanting to give my real information, I made up a name and address. Camel actually verifies its users' information and was quickly on to me. I could not enter the fortress that is Camel Online.
Photo Credit: CS News