Le Tigre plays on words but will Tiger sell you tee shirts?

Le Tigre, the brand better known for its stitched logo than its actual product, has launched a new campaign. It references today's most scandalous star athlete, encourages a focus back on to the sport of golf, and even includes a charity angle.

But do we really need Tiger Woods right now, Le Tigre? And is it possible to 'get back on course' and away from Tiger's recent scandal when you're calling attention to him in the very same ad? And, greatest on the irony scale, does a charity that aims to 'promote character development and life-enhancing values' really need to associate itself with golf's biggest, ahem, player?

I would like to officially cast my vote on Le Tigre's new ads (because I know they were waiting on my input): FAIL.

[Via WWD]

The personal lives of public figures.

The biggest news stories of this week have included Tiger Woods' 'transgressions' [for which he has now publicly apologized to his family]. And the coming out of 'Family Ties' actress Meredith Baxter. Both items made headlines on the front pages of national newspapers. Both have nearly overshadowed Obama's announcement that more troops will be sent to Afghanistan. Both are none of our goddamn business.

And I simply cannot figure out why we care. Husbands cheat on their wives not infrequently. Women over 60 come out of the closet...well, maybe not as often. Don't the members of the American population have their own problems and occasions to deal with? If not, I'd like to suggest needlepoint, or perhaps Mah Jong, as a more productive hobby than celebrity gossip.

[Image Credits: Tiger - Marcio Jose Sanchez/Associated Press; Meredith - Drew/AP]

My 3 favorite things about Super Bowl Sunday.

Super Bowl Sunday is a great tradition of the American people. There's nothing quite like celebrating the commencement of a season of football that says 'I am patriotic. I love the United States and my fellow citizens.' The burly men, the tight pants, the cheering fans and their consumption of concessions.

I confess to being a newcomer to Super Bowl Sunday. Once, in college, I attended a friend's house party. If I remember correctly, I got stoned and ate Doritos in the kitchen. Last year, the new girlfriend of a football fan, we went to a pal's to watch the game. I read magazines and ate cheese. It was a good time. Tomorrow, I will celebrate the Super Bowl for a third time ever and, based on previous years, I look forward to my 3 favorite things about Super Bowl Sunday.

1.
2.

3.

Who am I rooting for? Well...who is playing again? The Kansas City Pigeons, no? Yes, I think I'll root for them.

Xs & Os: Smart people DO get married.

The Vows Video section of the New York Times Weddings & Celebrations section (which you should know by now to be a favorite of mine) often evokes a lackluster response from me. The videotaped stories are generally cute (think: baseball games, blind dates, wet kisses), sometimes even practical (husband loses wife, wife loses husband, widows find each other in last attempt at lifelong companionship). But usually not smart--no, no, not very smart at all.

Today's featured couple, however, has proven both smart (think: ivy leagues, masters degrees) AND clever [well, sardonic, really]. Rachel Natelson and Seth Fogelman--cheers to you; you have my blessing. Because, c'mon now, you know you were waiting on it.

Watch their sort of weird, sort of endearing video here.