Laundry! blurs the lines between art and ad.

In a world that is looking more and more like a giant billboard for advertising messages, we prefer at least when the advertising is artfully executed. If you're going to sell us widgets, sell them to us with an ad that we want to frame after, a video that we want to share with friends, a campaign that inspires our creativity, not just our wallets.

Working with brands to do just that is Laundry! Helmed by artists and Creative Directors Tony Liu and PJ Richardson, Laundry! gets its kicks by 'making it right and making it rad.' Never has a more respectable company motto been spoken. The studio has worked on the animation and illustration in music videos for the likes of Kanye West, The Strokes, and Duffie, commercials for brands including VEVO, Doublemint, Honda, and SONY, and has created graphics for Mountain Dew, The Cool Kids, Nike and others.

Check out the music vid for artist Uffie (watch for the incredible design and animation created by Laundry!)...

[This post originally appeared on http://curated.culturejam.com.]

Genius viral campaign from the Swedes. [Marketing that moves me]

There is not too much I can say about this campaign beside wow.

Watch it, be patient through the 100 seconds of intro, and see what I mean. And see if you can't spot your fave blogger's cameo in the spot (I mean, I'm your fave, right? Right?!).

Why is this campaign successful?

1. It's beautifully and artfully shot.
2. It's viral. It is easy to create. Easy to share.
3. The human ego.

Genius.

If Christopher Guest asks me, I'll participate in the census.

And if I'm the only person who thinks this is genius, I'll take the census for the fools who don't too.

[via Five Blogs Before Lunch]

Marketing that moves me: seatbelt ad brings me to tears.

I've had the great pleasure and daunting task today of combing through hundreds of marketing blogs for work. And thereby I bring you the second moving ad of the day. This one brought me to tears. Well, almost. More like the well up right before the tears. But without the actual tears. Cause I'm not a complete sap--just slightly, well, overemotional.

This ad is beautiful, touching, and makes me want to take a drive just as an excuse to buckle my seat belt.

[via Adverblog]

Marketing that moves me: Skittles ad makes me fear for child safety.

I'm not sure if this ad amuses me or creeps me out...like a lot.

Either way--I want to taste the rainbow. I want a Skittle tree.

[via I Believe in Adv]