Just last night, friends and I were discussing the ups and downs and ins and outs of designers' shift toward lower end lines. Alberta Ferretti has Philosophy de Alberta Ferretti. Karl Lagerfeld's got K Karl Lagerfeld. Marc Jacobs has Marc by Marc Jacobs. And the list of houses with lower priced looks goes on and on. This is not to mention the designers who are reaching American shoppers through retailers like Target and Walmart. Selling to the masses has not only become trendy--with the economy as it dismally stands today, it's become a necessity.The latest to join the ranks of designers reaching us poor peons is Zac Posen, whose Z Spoke collection will hit Saks stores this Spring.
And I, for one [poor girl amongst the masses], am excited.
[via WWD]
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