Genius viral campaign from the Swedes. [Marketing that moves me]

There is not too much I can say about this campaign beside wow.

Watch it, be patient through the 100 seconds of intro, and see what I mean. And see if you can't spot your fave blogger's cameo in the spot (I mean, I'm your fave, right? Right?!).

Why is this campaign successful?

1. It's beautifully and artfully shot.
2. It's viral. It is easy to create. Easy to share.
3. The human ego.

Genius.