Emily Factor designs eco-fashion that's actually fashionable.

Eco-fashion has gotten a bad wrap. When most of us think of green clothing lines, we think of neutral color palettes--hues that evoke muddy swamp water and hippies with hairy underarms--shapes that are less shape and more sack.

Emily Factor, the youngest of a long lineage of Factors (yes, that Max Factor-Factor), has changed all that as illustrated in her S/S 12 collection, shown this past Saturday in Hollywood.

The colors are bold. The necklines are low. The silhouettes are interesting. The pants and maxi dresses are to die for. This is eco-fashion I'd proudly traipse across town to the recycling center in. Um, on my fuel-free bike of course.